A few weeks ago, Tinder released to the press that they will be charging $10 more a month for their new premium service if you are over the age of 30. Their rationale? People over 30 can afford it.
Bah, nice excuse. They’re simple trying to get rid of us older people. If they wanted to keep us, they’d offer their more expensive premium service having more features, versus just for the older folks.
Why do you think Tinder wants to target people who are under 30? It can’t be about advertising because the key demographic is usually 18-35. That alienates the 30-35 year olds.
This article is the best one I’ve seen that articulates why this business model won’t work.